Market Net as a New Approach to Providing Marketing Students with a Pl Essay

Market Net as a New Approach to Providing Marketing Students with a Place to Find All the Marketing Knowledge - Essay Example The report, in short, has provided for a clear set of ideas and options for Market Net to improve and increase the traffic to its website. MarketNet is a relatively new initiative to create a network of students and professionals related to the field of marketing and also to provide valuable resources and articles on marketing. This report analyses the target audience both in terms of demographics and psychographics, based on the users of the social network application, Facebook. Then the various strategies to drive traffic to MarketNet are discussed. As the budget is limited, the various cost-effective options and the best way to implement them are also presented. In order to add various articles and content to the site, the marketing resource websites are researched and the four websites that have been found to be potentially useful to MarketNet are listed along with the rationale behind the selection. Finally, a survey development process was undertaken to include within MarketNet , in order to monitor the performance of the website and a rationale for this is also presented. Marketing is a technique which requires being planned well to ensure that it reaches out to the right set of people, i.e., the target market (Dibb & Simkin, 1996). The target market is generally a set or group of people who have one or more common interests. In this case, the target audiences have one thing in common ‘Marketing’. The first most essential criteria for the target market are that they are Facebook users (Holzner, 2008). After which,  Market Net has a chance to reach out to a number of different groups of people. Prospective marketing students, this group will prove to be a beneficial for Market Net, as Facebook is now becoming a very important source of information for students of various courses. This group will consist of people between the age groups of 17 – 22. Market Net can prove to be a source of information for this group of people. Also, this will provide the students with a chance of getting in touch with other students, professionals, and even gain information to various articles that are available on the web to gain a better understanding if this is the correct choice for them.

Assignment Essay Example | Topics and Well Written Essays - 500 words - 50

Assignment - Essay Example As much as layoffs are not a desirable state of the organization, it is always important for the employer to communicate to the employees about it openly instead of letting them get to learn about it through rumors and other means (Business & Legal Reports, Inc., 2009). In the case of the employee who comes for advice amidst such layoff rumors, I would advice them by doing the following: Provide honest and accurate information regarding the layoff to the affected employee. First, it is important to clarify whether the rumor regarding the impending layoff is true or false. Second, I would clarify the reasons and benefits of the payoff to both the employee and the organization. Third, I would help the employee to gain an understanding of the picture of the company following a layoff. Fourth, I would let the employee know how the layoff will take play; whether it is temporary, permanent or in phases. Lastly, I would let the employee know whether there would be any financial resources and support provided incase of the layoff. The Provision of accurate information will enable the employees feel that they are valued, are kept in the loop and that they participate in the decision that affect their lives. Once the employee has attained a clear picture of the situation, I would seek to gather information on how he or she perceives the upcoming layoff. This information is critical because it will enable me to understand how the employee is affected by the layoff rumor, whether this is likely to affect the performance of the ongoing project, issues affecting the employee during the planned layoff and whether the employee has already had job offers elsewhere. After getting the perspective of the employee, I would try to manage his attitudes and behavior about the layoff. I would let the employee know that he or she is very important to the organization although the layoff is inevitable. I would advice the